Acquisition - Direct Mail - Direct Mail - Tourisme & Loisirs

Koi Feed mailer

30/09/2014

Challenge:
Nuvali is a sustainable community committed to its vision of creating living spaces that thrive with the earth. One of its biggest attractions is a man-made lake inhabited by thousands of koi fish. To completely understand what Nuvali is all about, people are invited to experience its unique surroundings.

Solution:
In a true ecosystem, everything has a purpose and nothing goes to waste. To fulfill this promise, we invited people to Nuvali by turning our invitations into fish feed. Made from natural ingredients and printed with edible ink, each sheet was designed after a specific variety of koi so that visitors could learn about the diversity of koi species while feeding the colorful creatures.

Result:
The edible invites generated hundreds of foot traffic, fed thousands of happy fish and produced zero waste.

nuvali-nuvali-koi-fish-feed-invite-direct-marketing-design-364475-adeevee

Marinka Bollens
Marinka Bollens

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