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Facebook turn into print

01/07/2016

Social media giant Facebook has been busy commissioning a number of print projects to show off its creative side to ad agencies all over the world. The first was a beautiful deck of 52 illustrated playing cards, which showcased its marketing insights to creatives and agency heads. Each card offered a unique and engaging insight about Facebook and its users, with the packaging personalised for each agency that would receive the pack.

Facebook also commissioned the same agency, Human after All, to produce a fascinating print book that showcased and celebrated the best creative campaign work on Facebook in 2015. Described by Facebook Chief Creative Officer Mark D’Arcy as stunning, the book features work produceed for Procter & Gamble and Lexus, as well as interviews with some of Facebook’s top creatives.

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Source: PrintPower Magazine Spring 2016

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Marinka Bollens

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