Some direct mail has difficulties to convince its audience. To increase the odds for a kitty litter retailer, Rethink Canada did something that would get cats’ attention first. Cats went nuts for it… and so did their owners!
In retrospect, it seems obvious.
To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the mail arrives.
the engagement with the marketing is undeniable—and pretty cute to watch also.
agency: Rethink Canada, Vancouver, Canada