The Case Study
O2 worked with MBA, an independent agency in London, who created 50 holographic advisors.
As O2 is expanding and are now a complete provider of digital solutions, as well as mobile phones
and network coverage, they needed a creative way of promoting this. By creating bespoke content
for every prospect, Dave could speak to each client personally and tells them what O2 can do
for their business and informs them of this development.
Stephen Maher, the chief executive of MBA stated how proud they are of the personalised
hologram campaign and suggested it created the desired outcome; “It’s a disruptive piece of
technology which reflects the way that O2 Business are so successfully disrupting the market
for digital solutions.” So far O2 have achieved a 22% response rate, and secured 9 face-to-face
sales appointments in the first week due to this imaginative direct mail.